Great Taste

Provitamil Oat Drink has a great taste. It is a real alternative to milk products – it’s great in hot drinks and cooking, not to mention delicious to drink on its own.

Over 70% of consumers prefer the taste of Provitamil to the brand leader

Sheffield Hallam UniversitySHUIn March 2013, the Centre for Food Innovation at Shefield Hallam University was commissioned to conduct an independent blind taste comparison between Provitamil and the brand leading oat drink.

70per cent prefer Provitamil Oat DrinkThe panel was made up of 24 untrained consumers across a wide demographic range who are familiar with this category of product. Some of the panellists are regular consumers of the brand leader.

The results speak for themselves...

...over 70% of consumers prefer Provitamil to the brand leader

… when asked which brand they would buy on shelf, 79% said they would pick up Provitamil, regardless of the price.

… knowing that Provitamil is 10% cheaper than the brand leader, 83% of consumers said they would pick up Provitamil Oat Drink.

Oat Drink Tast Attributes

Try some for yourself

Why not take the taste challenge for yourself? You can buy Provitamil Oat Drink from most good supermarkets and from a wide variety of stores - click here to find out more.

Great TasteProvitamil Oat Drink has a great taste. 70% of consumers prefer, it’s great in hot drinks and cooking, and delicious to drink on its own.
Healthy OatsProvitamil Oat Drink is a healthy alternative to milk or soya. Whether you’re lactose intolerant or simply prefer the taste, our Oat Drink can be used in exactly the same way as milk.
Recipes with Oat DrinkProvitamil Oat Drink is a great substitute for milk in cooking - we hope our recipes will inspire you to create a wide range of delicious and healthy food
About Oat DrinkProvitamil Oat Drink is a high quality, non-dairy alternative to milk. Packed with the goodness of oats, it's great on its own and great to cook with.